Sun Tzu on the Art of Psychographics

A very interesting deconstruction of a MyDD poll that tries to flesh out the psychology of the American voters. There is far too much in there for me to summarize. But, it divides the electorate into 7 groups:

                                            Percent

Blue Core                           13%
Urban Blue                         17
Progressives                      11
Heartland Blue                   12
Heartland Red                    8
Trusting Boomers               6
Red Core                            33

It then analyzes how the various groups respond to various campaign themes. Well worth a read.